GRAPHIC DESIGNER
GRAPHIC
dESIGNER
GRAPHIC designer
Brand & Visual Designer
Building dynamic visual systems where brand strategy meets editorial aesthetic.
My work bridges the gap between strategic design and high-impact visual storytelling. With a professional foundation in photography, I bring a strong sense of art direction to every project, ensuring brands are compelling and consistent across every digital touchpoint—from campaign assets to user interface.
Brand & Visual Designer
Building dynamic visual systems where brand strategy meets editorial aesthetic.
My work bridges the gap between strategic design and high-impact visual storytelling. With a professional foundation in photography, I bring a strong sense of art direction to every project, ensuring brands are compelling and consistent across every digital touchpoint—from campaign assets to user interface.
Brand & Visual Designer
My work bridges the gap between strategic design and high-impact visual storytelling. With a professional foundation in photography, I bring a strong sense of art direction to every project, ensuring brands are compelling and consistent across every digital touchpoint—from campaign assets to user interface.
Selected
Selected
WORK
WORK
explore
Strategic branding. Captivating visuals.
Design with structure and soul.
The proof is in the projects.
Gorgeous design, Scroll-stopping content, Memorable campaigns, Development dripping with tech. The proof is in our projects.
Gorgeous design, Scroll-stopping content, Memorable campaigns, Development dripping with tech. The proof is in our projects.
about LUCA
about LUCA
BORN IN BOLOGNA, ITALY - BERLIN BASED
let’s works together
let’s works together
[ ABOUT ME ]
My path to design wasn't linear, and that's my greatest strength. It started with art, in my grandfather's studio, where I learned the discipline of craft and the power of visual communication. While I continued to develop my creative skills through freelance projects and personal research, I also spent five years in logistics, managing complex operations with SAP. This experience became my bootcamp in systemic thinking. It taught me how to see the entire process, how crucial efficiency is at scale, and how every small part must work perfectly within the larger system. Today, I bring these two worlds together. I don't just see a layout; I see a framework. I don't just choose a color; I contribute to a visual language. My goal is to apply this "hybrid" mindset to solve real-world problems. As a junior designer, my mission is to master the craft of creating user-centric, scalable design. I am eager to learn from the best, to collaborate intensely, and to contribute my unique perspective to a team that is shaping the future of how people experience brands online.
My path to design wasn't linear, and that's my greatest strength. It started with art, in my grandfather's studio, where I learned the discipline of craft and the power of visual communication. While I continued to develop my creative skills through freelance projects and personal research, I also spent five years in logistics, managing complex operations with SAP. This experience became my bootcamp in systemic thinking. It taught me how to see the entire process, how crucial efficiency is at scale, and how every small part must work perfectly within the larger system. Today, I bring these two worlds together. I don't just see a layout; I see a framework. I don't just choose a color; I contribute to a visual language. My goal is to apply this "hybrid" mindset to solve real-world problems. As a junior designer, my mission is to master the craft of creating user-centric, scalable design. I am eager to learn from the best, to collaborate intensely, and to contribute my unique perspective to a team that is shaping the future of how people experience brands online.
[ MY mission ]
My mission is to translate strong brand strategies into clear, consistent, and scalable visual work. I aim to master the craft of systemic design, contributing to a collaborative environment where every detail serves a larger purpose.
My mission is to translate strong brand strategies into clear, consistent, and scalable visual work. I aim to master the craft of systemic design, contributing to a collaborative environment where every detail serves a larger purpose.
discover MY work method
discover MY work method
[ © elevate your BRAND - Shaping Ideas into Bold Visual Experiences ]
[ 01 ]
Discovery & Strategy
Every project begins with a deep understanding of both the business objective and the customer's needs. I dive into the brief, research the target audience, and analyze the competitive landscape to build a solid strategic foundation.
- Client Vision & Project Goals
- Audience Research & Empathy
- Brand & Competitor Analysis
[ 01 ]
Discovery & Strategy
Every project begins with a deep understanding of both the business objective and the customer's needs. I dive into the brief, research the target audience, and analyze the competitive landscape to build a solid strategic foundation.
- Client Vision & Project Goals
- Audience Research & Empathy
- Brand & Competitor Analysis
[ 01 ]
Discovery & Strategy
Every project begins with a deep understanding of both the business objective and the customer's needs. I dive into the brief, research the target audience, and analyze the competitive landscape to build a solid strategic foundation.
- Client Vision & Project Goals
- Audience Research & Empathy
- Brand & Competitor Analysis
[ 01 ]
Discovery & Strategy
Every project begins with a deep understanding of both the business objective and the customer's needs. I dive into the brief, research the target audience, and analyze the competitive landscape to build a solid strategic foundation.
- Client Vision & Project Goals
- Audience Research & Empathy
- Brand & Competitor Analysis
[ 02 ]
Ideate & Concept
This is where strategy becomes visual. I translate research into tangible ideas through mood boards, rapid sketching, and digital wireframes. I focus on exploring diverse creative directions to ensure the final concept is not only beautiful but is also the most innovative and effective solution to the initial brief.
- Inspiration & Mood Boarding
- Rapid Sketching & Brainstorming
- Developing Core Visual Concepts
[ 02 ]
Ideate & Concept
This is where strategy becomes visual. I translate research into tangible ideas through mood boards, rapid sketching, and digital wireframes. I focus on exploring diverse creative directions to ensure the final concept is not only beautiful but is also the most innovative and effective solution to the initial brief.
- Inspiration & Mood Boarding
- Rapid Sketching & Brainstorming
- Developing visual concepts
[ 02 ]
Ideate & Concept
This is where strategy becomes visual. I translate research into tangible ideas through mood boards, rapid sketching, and digital wireframes. I focus on exploring diverse creative directions to ensure the final concept is not only beautiful but is also the most innovative and effective solution to the initial brief.
- Inspiration & Mood Boarding
- Rapid Sketching & Brainstorming
- Developing Core Visual Concepts
[ 02 ]
Ideate & Concept
This is where strategy becomes visual. I translate research into tangible ideas through mood boards, rapid sketching, and digital wireframes. I focus on exploring diverse creative directions to ensure the final concept is not only beautiful but is also the most innovative and effective solution to the initial brief.
- Inspiration & Mood Boarding
- Rapid Sketching & Brainstorming
- Developing Core Visual Concepts
[ 03 ]
Execution & Refinement
With a clear concept approved, I move into meticulous execution using tools like Figma and Adobe Suite. This is a highly collaborative phase where I welcome feedback to iterate and refine the work. My goal is to deliver polished, on-brand assets that are pixel-perfect and ready for a seamless handover to marketing or development teams.
- Pixel-Perfect Digital Design
- Collaborative Feedback & Iteration
- Final Asset & File Delivery
[ 03 ]
Execution & Refinement
With a clear concept approved, I move into meticulous execution using tools like Figma and Adobe Suite. This is a highly collaborative phase where I welcome feedback to iterate and refine the work. My goal is to deliver polished, on-brand assets that are pixel-perfect and ready for a seamless handover to marketing or development teams.
- Pixel-Perfect Digital Design
- Collaborative Feedback & Iteration
- Final Asset & File Delivery
[ 03 ]
Execution & Refinement
With a clear concept approved, I move into meticulous execution using tools like Figma and Adobe Suite. This is a highly collaborative phase where I welcome feedback to iterate and refine the work. My goal is to deliver polished, on-brand assets that are pixel-perfect and ready for a seamless handover to marketing or development teams.
- Pixel-Perfect Digital Design
- Collaborative Feedback & Iteration
- Final Asset & File Delivery
[ 03 ]
Execution & Refinement
With a clear concept approved, I move into meticulous execution using tools like Figma and Adobe Suite. This is a highly collaborative phase where I welcome feedback to iterate and refine the work. My goal is to deliver polished, on-brand assets that are pixel-perfect and ready for a seamless handover to marketing or development teams.
- Pixel-Perfect Digital Design
- Collaborative Feedback & Iteration
- Final Asset & File Delivery
Services
Services
everything starts with thorough research and iterative experimentation.
what uses designing, ideas and developing, what user need ©
DISCOVER
1. Brand & Identity Design
I create and evolve visual identities that tell a compelling story and build brand equity. My focus is on developing systems that are not only beautiful but also flexible and consistent across all digital touchpoints, ensuring a cohesive brand experience for the customer.
[ KEY FEATURES ]
- Logo & Logotype Design
- Comprehensive Visual Identity Systems
- Brand Guideline Implementation & Extension
( O1 )
1.Brand Identity
I create and evolve visual identities that tell a compelling story and build brand equity. My focus is on developing systems that are not only beautiful but also flexible and consistent across all digital touchpoints, ensuring a cohesive brand experience for the customer.
[ KEY FEATURES ]
- Logo & Logotype Design
- Comprehensive Visual Identity Systems
- Brand Guideline Implementation & Extension
( O1 )
1. Brand & Identity Design
I create and evolve visual identities that tell a compelling story and build brand equity. My focus is on developing systems that are not only beautiful but also flexible and consistent across all digital touchpoints, ensuring a cohesive brand experience for the customer.
[ KEY FEATURES ]
- Logo & Logotype Design
- Comprehensive Visual Identity Systems
- Brand Guideline Implementation & Extension
( O1 )
1. Brand & Identity Design
I create and evolve visual identities that tell a compelling story and build brand equity. My focus is on developing systems that are not only beautiful but also flexible and consistent across all digital touchpoints, ensuring a cohesive brand experience for the customer.
[ KEY FEATURES ]
- Logo & Logotype Design
- Comprehensive Visual Identity Systems
- Brand Guideline Implementation & Extension
( O1 )
Visual Storytelling & Campaign Concepts
Visual Storytelling & Campaign Concepts
Visual Storytelling & Campaign Concepts
Visual Storytelling & Campaign Concepts
3. UI & Digital Product Graphics
3. UI & Digital Product Graphics
3. UI & Digital Product Graphics
3. UI & Digital Product Graphics
Art Direction & Editorial Design
Art Direction & Editorial Design
Art Direction & Editorial Design
Art Direction & Editorial Design
[ years of experience ]
[ years of experience ]
[ years of experience ]
[ years of experience ]
[ project done ]
[ project done ]
[ project done ]
[ project done ]
favourite
stack
favourite
stack
explore my curated top design picks
My skill
Photoshop
[ 90% ]
powerful raster graphics editor
It is widely used for image editing, retouching, compositing, and graphic design. Photoshop allows users to manipulate images, create digital paintings, and design web pages. It is a versatile tool used by photographers, graphic designers, and artists alike.
Photoshop
[ 90% ]
powerful raster graphics editor
It is widely used for image editing, retouching, compositing, and graphic design. Photoshop allows users to manipulate images, create digital paintings, and design web pages. It is a versatile tool used by photographers, graphic designers, and artists alike.
Photoshop
[ 90% ]
powerful raster graphics editor
It is widely used for image editing, retouching, compositing, and graphic design. Photoshop allows users to manipulate images, create digital paintings, and design web pages. It is a versatile tool used by photographers, graphic designers, and artists alike.
Photoshop
[ 90% ]
powerful raster graphics editor
It is widely used for image editing, retouching, compositing, and graphic design. Photoshop allows users to manipulate images, create digital paintings, and design web pages. It is a versatile tool used by photographers, graphic designers, and artists alike.
Illustrator
[ 80% ]
professional vector design and drawing program
Used to create high-quality graphics, illustrations, and artwork. It's a key tool for graphic designers, web designers, and visual artists, enabling them to produce scalable images for various media, from logos and icons to posters and web graphics.
Illustrator
[ 80% ]
professional vector design and drawing program
Used to create high-quality graphics, illustrations, and artwork. It's a key tool for graphic designers, web designers, and visual artists, enabling them to produce scalable images for various media, from logos and icons to posters and web graphics.
Illustrator
[ 80% ]
professional vector design and drawing program
Used to create high-quality graphics, illustrations, and artwork. It's a key tool for graphic designers, web designers, and visual artists, enabling them to produce scalable images for various media, from logos and icons to posters and web graphics.
Illustrator
[ 80% ]
professional vector design and drawing program
Used to create high-quality graphics, illustrations, and artwork. It's a key tool for graphic designers, web designers, and visual artists, enabling them to produce scalable images for various media, from logos and icons to posters and web graphics.
InDesign
[ 70% ]
Editorial layout application
Used for creating a wide range of print and digital media, including books, magazines, brochures, and interactive documents. It's known for its precise control over typography, built-in design tools, and integration with other Adobe Creative Cloud applications like Photoshop and Illustrator.
InDesign
[ 70% ]
Editorial layout application
Used for creating a wide range of print and digital media, including books, magazines, brochures, and interactive documents. It's known for its precise control over typography, built-in design tools, and integration with other Adobe Creative Cloud applications like Photoshop and Illustrator.
InDesign
[ 70% ]
Editorial layout application
Used for creating a wide range of print and digital media, including books, magazines, brochures, and interactive documents. It's known for its precise control over typography, built-in design tools, and integration with other Adobe Creative Cloud applications like Photoshop and Illustrator.
InDesign
[ 70% ]
Editorial layout application
Used for creating a wide range of print and digital media, including books, magazines, brochures, and interactive documents. It's known for its precise control over typography, built-in design tools, and integration with other Adobe Creative Cloud applications like Photoshop and Illustrator.
framer
[ 85% ]
VISUAL DESIGN
Framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.
framer
[ 85% ]
VISUAL DESIGN
Framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.
framer
[ 85% ]
VISUAL DESIGN
Framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.
framer
[ 85% ]
VISUAL DESIGN
Framer excels in photo editing and graphic design, offering advanced tools for high-quality visual content creation.
Figma
[ 80% ]
web-based vector graphics editor
Primarily used for user interface (UI) and user experience (UX) design. It allows teams to collaborate in real-time on designs, prototypes, and design systems. Figma is known for its collaborative features, cloud-based platform, and intuitive interface, making it a popular choice for designers, product managers, and developers.
Figma
[ 80% ]
web-based vector graphics editor
Primarily used for user interface (UI) and user experience (UX) design. It allows teams to collaborate in real-time on designs, prototypes, and design systems. Figma is known for its collaborative features, cloud-based platform, and intuitive interface, making it a popular choice for designers, product managers, and developers.
Figma
[ 80% ]
web-based vector graphics editor
Primarily used for user interface (UI) and user experience (UX) design. It allows teams to collaborate in real-time on designs, prototypes, and design systems. Figma is known for its collaborative features, cloud-based platform, and intuitive interface, making it a popular choice for designers, product managers, and developers.
Figma
[ 80% ]
web-based vector graphics editor
Primarily used for user interface (UI) and user experience (UX) design. It allows teams to collaborate in real-time on designs, prototypes, and design systems. Figma is known for its collaborative features, cloud-based platform, and intuitive interface, making it a popular choice for designers, product managers, and developers.
After Effect
[ 60% ]
digital visual effects, motion graphics
Adobe After Effects is a digital visual effects, motion graphics, and compositing application used for creating motion graphics, visual effects, and animation in film, television, video, and web content. It's a post-production tool that allows users to manipulate and enhance footage, create animations, and composite various elements to produce dynamic visual content.
AE
[ 60% ]
digital visual effects, motion graphics
Adobe After Effects is a digital visual effects, motion graphics, and compositing application used for creating motion graphics, visual effects, and animation in film, television, video, and web content. It's a post-production tool that allows users to manipulate and enhance footage, create animations, and composite various elements to produce dynamic visual content.
After Effect
[ 60% ]
digital visual effects, motion graphics
Adobe After Effects is a digital visual effects, motion graphics, and compositing application used for creating motion graphics, visual effects, and animation in film, television, video, and web content. It's a post-production tool that allows users to manipulate and enhance footage, create animations, and composite various elements to produce dynamic visual content.
After Effect
[ 60% ]
digital visual effects, motion graphics
Adobe After Effects is a digital visual effects, motion graphics, and compositing application used for creating motion graphics, visual effects, and animation in film, television, video, and web content. It's a post-production tool that allows users to manipulate and enhance footage, create animations, and composite various elements to produce dynamic visual content.
Blender
[ 60% ]
open-source 3D creation suite
It's a comprehensive software that supports the entire 3D pipeline, including modeling, rigging, animation, simulation, rendering, compositing, motion tracking, and even video editing. It's used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, and virtual reality.
Blender
[ 60% ]
open-source 3D creation suite
It's a comprehensive software that supports the entire 3D pipeline, including modeling, rigging, animation, simulation, rendering, compositing, motion tracking, and even video editing. It's used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, and virtual reality.
Blender
[ 60% ]
open-source 3D creation suite
It's a comprehensive software that supports the entire 3D pipeline, including modeling, rigging, animation, simulation, rendering, compositing, motion tracking, and even video editing. It's used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, and virtual reality.
Blender
[ 60% ]
open-source 3D creation suite
It's a comprehensive software that supports the entire 3D pipeline, including modeling, rigging, animation, simulation, rendering, compositing, motion tracking, and even video editing. It's used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, and virtual reality.
let’s make your design shine
“collaborate with me to craft exceptional designs
reflect your unique vision.”
let’s make your design shine
“collaborate with me to craft exceptional designs
reflect your unique vision.”
let’s make your design shine
“collaborate with me to craft exceptional designs
reflect your unique vision.”
let’s make your design shine
“collaborate with me to craft exceptional designs
reflect your unique vision.”